stay competitive in an increasingly commoditizing market?
create or enter new markets in a sustainable way?
increase accessibility in emerging markets?
get from a great product to a successful business?
create and capture more value from your existing products and services?
These are just a few of the questions MNCs, SME's and entrepreneurs are trying to answer in order to establish or improve their market position.
And the bad news is that the solutions of the past may no longer be applicable for the future:
To outperform, or even survive, in this dynamic environment where customers redefine the rules of value creation as new entrants do for the rules of competition, incumbent organizations need to constantly review and innovate the way they create, deliver and capture value. And although the entry barriers for start ups in many industries have been lowered drastically, replication is a more serious threat than ever.
Business model innovation may be the key to differentiate your propositions from competitors while improving accessibility, customer value and organizational margins.
Design and innovate the right business model to successfully
Satisfy a market: Fulfill an unanswered market need
Bring to market: Bring a new technology, product or service to market or exploit existing intellectual property
Improve a market: Improve or disrupt an existing market
Create a market: Create an entirely new kind of business
Established organizations may be motivated by defensive (adjusting, improving or defending the existing business), offensive (launching a new technology, product or service er expanding into new markets) or explorative (preparing for the future) goals, while start ups need to get from a great idea to a viable business in a scaleable way.
Click on the questions below to learn more and to find out how you can outperform the competition through your business model.
leap·frog /ˈlēpˌfrôg/ Noun A game in which players in turn vault over others who are bending down.
When I was working as a management consultant with MNCs, governmental institutions and SME’s, they all struggled with the question how to remain relevant for their customers in the future and how to grow. Strategic analysis was often already done and new opportunities were identified, but a real leap forward was not expected. By introducing the concept of business models, new ways of doing business with much more impact were developed. Hence the name!
I'm Nynke Kinderman, Dutch, based in Singapore, and a business innovation and market development professional with a sweet spot for new business models. My passion and drive is to find new and better ways to initiate, improve and/or expand an organization's market footprint. In doing so, I take a cross industry perspective due to my experience in driving growth for leading MNCs in amongst others financial services, utilities, consumer goods and automotive.